IGABroker is mandated to present this iGaming email affiliate business and emerging SaaS platform, offered at $3,000,000 with flexibility on structure: a buyer can take the business outright or participate through a growth equity investment alongside the current owner.
The commercial engine is an owned email database of more than 750,000 active subscribers, monetized through direct relationships with over 300 affiliate programs across the iGaming sector. That combination is the defensible part of the asset. Email lists of this scale are built over years rather than bought, and the breadth of program relationships means monetization is not hostage to any single operator's commission decision. Three web properties and an established social media presence support list growth and provide additional monetization surface.
Geographic focus is German-speaking Europe, Scandinavia and Eastern Europe. These are among the higher-value player demographics in European iGaming, with stronger deposit behavior than volume-led markets, and they are markets where local-language email execution creates a barrier that generic English-language affiliates do not cross.
On financials, the record for 2024 is $610,933 in revenue at 74.5% year-over-year growth, with growth subsequently running at 83% and monthly recurring revenue above $50,000. Buyers should note that the asking price is expressed against revenue rather than against a disclosed profit figure, and the full cost base, margin structure and net earnings are released in the data room so the multiple can be assessed on the basis that matters. Monthly churn runs at 1-3%, which for a recurring revenue business at this scale indicates a customer base that depends on the product operationally rather than trialing it.
Settlement is primarily in cryptocurrency. That removes the FX exposure that affects affiliates paid across multiple European currencies and shortens settlement cycles, and it is consistent with how much of the iGaming affiliate market now pays.
The SaaS component is the forward-looking part of the case and should be underwritten as such. The current plan is to migrate onto proprietary email infrastructure, extend the product and deepen automation, converting internal capability that already serves the affiliate operation into a product sold to third parties. The affiliate business funds it and validates it, but the SaaS revenue line is emerging rather than established, and a buyer should price the acquisition on the affiliate business as it trades today and treat the platform expansion as upside.
The business is described by the seller as operating with minimal owner involvement and with compliance maintained across the major jurisdictions it touches, including the UK, United States, Canada and Australia. Email marketing at this scale sits under GDPR, CAN-SPAM and equivalent regimes, and consent records, suppression list management and data processing procedures are documented in the diligence pack for buyer review.
The transaction can be structured as an equity investment or a full acquisition. Scope covers the three web properties, the complete email subscriber database, all affiliate program relationships, social media accounts and the technology infrastructure. A 30-day training program is included and all accounts and revenue streams are stated to be fully transferable.
This is a mandated instruction. IGABroker acts exclusively on behalf of the seller. Brand identity, full financials and complete diligence materials are released only after NDA execution and proof of funds.
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