With six years of continuous operation since its 2018 launch, this SoftSwiss-powered white label casino has built a stable, profitable business targeting three of the most valuable English-speaking iGaming markets - Canada, Australia, and New Zealand. Annual Recurring Revenue stands at €720,000, delivered through a well-diversified traffic mix that reduces dependency on any single acquisition channel.
Sixty percent of traffic arrives organically through SEO - a channel the business has cultivated carefully, with no Google penalties on record and clear runway for further growth through enhanced content and technical SEO investment. The remaining traffic splits evenly between an affiliate programme operating on CPA and CPC models and paid advertising across social and display channels. A mailing list of 26,795 subscribers provides a direct retention and reactivation asset that transfers in full to the new owner.
The platform is built on SoftSwiss - one of the most widely adopted and operationally proven white label solutions in the industry - supporting both fiat and cryptocurrency transactions. The business operates with a lean structure that requires only 5 to 10 working days of owner involvement per month, making it well-suited to a buyer seeking a cash-flowing asset without full-time operational commitment.
The current owner is exiting to concentrate on B2B iGaming ventures and is not selling under distress. A 60-day post-sale transition period is included, with an optional 30-day extension available. The workforce used for day-to-day operations is available on an outsourced basis, with no obligation to retain them. The asking price of €2,000,000 reflects a multiple of approximately 2.8× ARR for a six-year-old, penalty-free, profitable operation.
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